Community Intelligence

Reddit Just Launched Community Intelligence Tools. Here's What They Can't Do.

Last week, Reddit expanded what it's calling its "Community Intelligence" ad strategy: announcing new Shopping List Ads and a free form ad generator at Cannes Lions, just a year after first unveiling the concept in June 2025. Reddit's COO Jen Wong put it simply:

What Is Community Intelligence?

Understanding the conversations that shape brands before brands even realise they’re happening. Every day, millions of people discuss brands, products, industries and ideas without ever speaking to the companies behind them. They ask questions. Share experiences. Recommend alternatives. Celebrate great products. Complain about the poor ones. Predict trends. Challenge

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