Barclays enjoys enormous trust and authority, but Community Intelligence reveals a more nuanced picture. Discover why Barclays scored 81/100 in The Redditrepreneur Community Intelligence Scorecard and what online communities reveal about trust, expectations and customer experience.
Discover what Kai Cenat's Streamer University teaches us about Community Intelligence, authority, community validation and building conversations that create opportunity.
Welcome to Community Intelligence Weekly, your weekly briefing on the conversations, trends and research shaping how brands understand online communities. Each week I’ll share: • New Community Intelligence research from The Redditrepreneur • The biggest shifts happening across Reddit, AI search and online communities • Original frameworks and observations • What I’m
For years, brands have measured success through followers, engagement rates and impressions. Those metrics tell you how visible a brand is. They don’t tell you what communities actually think. That’s why I created the Community Intelligence Scorecard. Instead of measuring audience size, it measures how effectively a brand
For years, businesses have measured social media using metrics like impressions, engagement, mentions and sentiment. Those metrics tell us what happened. They rarely tell us what matters. A post might generate a million impressions yet it changes nothing for the business. A brand might receive thousands of mentions while losing
Why Reddit Research Is Entering a New Era of Community Intelligence Editor’s Note: This article isn’t about celebrating the closure of GummySearch. It helped thousands of founders, marketers and researchers better understand Reddit. Instead, this is about what comes next and why I believe we’re entering a
When a B2B SaaS company tracks its marketing performance, it looks at a standard dashboard: organic traffic, MQLs, pipeline velocity and CAC. But there is a hidden metric that is quietly dictating your pipeline, your churn, and your visibility in AI search engines (like ChatGPT and Perplexity): Share of Consensus
For the past decade, enterprise marketing teams have relied on a comfortable fiction: Social Listening. We bought expensive software, tracked arbitrary keyword spikes on broadcast networks, and presented slick pie charts mapping "positive vs. negative sentiment" to the C suite. We convinced ourselves that tracking how many times
The Redditrepreneur’s monthly research publication tracking the conversations, behaviours and trends shaping brands, markets and culture. Introducing the Community Intelligence Index Every day, millions of people make purchasing decisions, debate products, recommend brands and share frustrations across Reddit, TikTok, YouTube, forums, Discord servers and review platforms. Most of these
What can brands learn from Cernucci’s Manchester pop up? Discover how community conversations create better products, stronger loyalty and lasting competitive advantage. Community Intelligence isn’t collected in spreadsheets. It’s collected in conversations. Sometimes those conversations happen in Reddit threads. Sometimes they happen in TikTok comments. And sometimes
Three Companies. Three Products. One Direction. Editor's Note Over the past week, I published three separate analyses exploring Google's AI Search updates, Reddit's expanding Community Intelligence strategy and Meta's investment in AI powered community discovery. Each article examined a different announcement. Looking
What millions of online conversations reveal about one of the biggest product launches in history. For more than a decade, Grand Theft Auto VI has existed as an idea before it has existed as a game. Every rumour. Every leak. Every trailer. Every delay. Each one has generated millions of
Community Intelligence
For years, people have added one word to the end of their Google searches: Reddit. Not because Google’s search engine wasn’t working. Because people were looking for something websites often couldn’t provide. Real experiences. Honest opinions. Peer recommendations. Now Google is bringing those community perspectives directly into
Every week, Community Intelligence Weekly explores the biggest developments shaping how online communities influence brands, marketing, commerce and consumer behaviour. This week’s edition highlighted three stories that point towards the same conclusion: Communities are no longer simply places where people gather. They’re becoming infrastructure for discovery, trust and
Community Intelligence
For years, we’ve talked about the future of search as though it would be defined by better algorithms. Faster answers. Smarter AI. More relevant results. But I think we’re asking the wrong question. The future of search isn’t just changing because of technology. It’s changing because
Community Intelligence
The internet has never produced more conversations. Every minute, millions of people ask questions, recommend products, debate ideas and share experiences across Reddit, forums, Facebook Groups, Discord servers and countless niche communities. It’s clear that organisations know these conversations matter. The challenge is knowing what to do with them.
Community Intelligence
Every major technology shift leaves behind clues. Not in press releases. Not in keynote presentations. But in the decisions the biggest technology companies quietly make. Meta’s latest AI search announcement is one of those clues. On the surface, it’s another product update. Meta is expanding AI powered search
Community Intelligence
Last week, Reddit expanded what it's calling its "Community Intelligence" ad strategy: announcing new Shopping List Ads and a free form ad generator at Cannes Lions, just a year after first unveiling the concept in June 2025. Reddit's COO Jen Wong put it simply:
Frameworks
Why some communities naturally pull people in. Every successful community has an invisible force. It attracts people. It keeps them engaged. It gives them a reason to return. It encourages them to contribute. And over time, it becomes increasingly difficult to leave. I call this force Community Gravity. Community Gravity
Concepts
For years, we have been told that we live in an Attention Economy. An economy where the most valuable resource is attention and the winners are those who can capture it. For a long time, that was true. But something is changing. Artificial intelligence is making information abundant. Words, images,
Case Studies
TikTok Shop is usually described as an ecommerce feature. But a better way to understand it is this: TikTok Shop turns community trust into sales, at scale. In other words, it’s Community Commerce. The shift (in plain English) For a long time, most buying influence came from: * big celebrities
Case Studies
Apple remains one of the most successful companies in history. Its products continue to sell in enormous numbers. Its ecosystem remains one of the strongest in technology. Its customers remain among the most loyal in the world. Yet analysis of conversations across Reddit, YouTube comments, forums, social media discussions and
Reports
The FIFA World Cup is the biggest football tournament in the world. Community Intelligence suggests it is something larger. For one month, the World Cup transforms how millions of people gather, communicate, argue, celebrate and identify themselves. It temporarily rearranges loyalties. It expands communities beyond their usual boundaries. It creates
Reports
A Community Intelligence Analysis Of FOMO, Shared Experience And Cross-Border Event Mobilisation Every year thousands of events compete for attention. Most attract local audiences. Some attract tourists. A small number evolve into something bigger. They become community events. Fête de la Musique is one of them. Originally created in