Tonte Bo Douglas is the founder of The Redditrepreneur, a platform helping brands understand what online communities say about them. He publishes research at blog.theredditrepreneur.com & runs Community Intelligence Audits at theredditrepreneur.com.
Community Intelligence
Barclays enjoys enormous trust and authority, but Community Intelligence reveals a more nuanced picture. Discover why Barclays scored 81/100 in The Redditrepreneur Community Intelligence Scorecard and what online communities reveal about trust, expectations and customer experience.
Case Studies
Discover what Kai Cenat's Streamer University teaches us about Community Intelligence, authority, community validation and building conversations that create opportunity.
Community Intelligence
Welcome to Community Intelligence Weekly, your weekly briefing on the conversations, trends and research shaping how brands understand online communities. Each week I’ll share: • New Community Intelligence research from The Redditrepreneur • The biggest shifts happening across Reddit, AI search and online communities • Original frameworks and observations • What I’m
Community Intelligence
For years, brands have measured success through followers, engagement rates and impressions. Those metrics tell you how visible a brand is. They don’t tell you what communities actually think. That’s why I created the Community Intelligence Scorecard. Instead of measuring audience size, it measures how effectively a brand
For years, businesses have measured social media using metrics like impressions, engagement, mentions and sentiment. Those metrics tell us what happened. They rarely tell us what matters. A post might generate a million impressions yet it changes nothing for the business. A brand might receive thousands of mentions while losing
Why Reddit Research Is Entering a New Era of Community Intelligence Editor’s Note: This article isn’t about celebrating the closure of GummySearch. It helped thousands of founders, marketers and researchers better understand Reddit. Instead, this is about what comes next and why I believe we’re entering a
Community Intelligence
When a B2B SaaS company tracks its marketing performance, it looks at a standard dashboard: organic traffic, MQLs, pipeline velocity and CAC. But there is a hidden metric that is quietly dictating your pipeline, your churn, and your visibility in AI search engines (like ChatGPT and Perplexity): Share of Consensus
Community Intelligence
For the past decade, enterprise marketing teams have relied on a comfortable fiction: Social Listening. We bought expensive software, tracked arbitrary keyword spikes on broadcast networks, and presented slick pie charts mapping "positive vs. negative sentiment" to the C suite. We convinced ourselves that tracking how many times
Community Intelligence
The Redditrepreneur’s monthly research publication tracking the conversations, behaviours and trends shaping brands, markets and culture. Introducing the Community Intelligence Index Every day, millions of people make purchasing decisions, debate products, recommend brands and share frustrations across Reddit, TikTok, YouTube, forums, Discord servers and review platforms. Most of these
Case Studies
What can brands learn from Cernucci’s Manchester pop up? Discover how community conversations create better products, stronger loyalty and lasting competitive advantage. Community Intelligence isn’t collected in spreadsheets. It’s collected in conversations. Sometimes those conversations happen in Reddit threads. Sometimes they happen in TikTok comments. And sometimes
Community Intelligence
Three Companies. Three Products. One Direction. Editor's Note Over the past week, I published three separate analyses exploring Google's AI Search updates, Reddit's expanding Community Intelligence strategy and Meta's investment in AI powered community discovery. Each article examined a different announcement. Looking
Case Studies
What millions of online conversations reveal about one of the biggest product launches in history. For more than a decade, Grand Theft Auto VI has existed as an idea before it has existed as a game. Every rumour. Every leak. Every trailer. Every delay. Each one has generated millions of